Chủ Nhật, 8 tháng 6, 2014

Face to Face: Murat Ersoy, Atlasjet | Travel Daily UK

Murat Ersoy

 

Murat Ersoy

Turkey-based Atlasjet recently launched flights from Luton to compete on the growing travelling market between the UK and Turkey. Travel Daily caught up with the airline’s president to find out more.

 

Why http://www.Journeymekong.Com/tour/hidden-northwest-tour-12-days-11-nights/ did you choose to fly from Luton and what has the response been like so far?

We chose London Luton because of its convenient location, as little as 25 minutes by train from central London stations. Passengers can be at St Pancras International in less than an hour. The airport also offers good train and bus connections between the East Midlands and north of England, making it widely accessible.

London Luton Airport is a favourite of business travellers as it is easy to travel there from the heart of London’s business community in the city and from the north-east of London.

London Luton also offers a big advantage for our business class passengers who can check-in Adventure Tours, Adventure Travel, Journey Mekong up to 45 minutes before departure. This makes a pleasant contrast to other airports, where passengers can face long waits.

Passengers can expect high standards of service at London Luton overall. This is something we at Atlasjet pride ourselves on and value greatly. Arrivals are impressively well-organised, ensuring a smooth and speedy transition from landing to exit.

 

Do you have plans to add frequencies or perhaps fly from UK airports in the future? What are your plans for the UK? 

We are already increasing the frequency of our London-Istanbul route, from four times a week when it started in May to daily, with effect from June. We aim to be a permanent player in this market and we have doc them plans to start operating from London Luton to Antalya next year.

Furthermore, these flights continue on to Ercan, North Cyprus without the need for passengers to change aircraft. We also offer various connections within Turkey and internationally including Antalya, Izmir, Gaziantep, Nizhnekamsk, Tehran and Tbilisi via Istanbul, with very convenient waiting times.

This approach shows our confidence in the UK market. Load factors are already pretty high and we’ve had fantastic feedback from passengers so far.

 

You have some strong competition in Turkey, what makes your offering different from others?

Our product is different from that of any other private Turkish operators. Firstly, we are not a low-cost airline. In fact, our motto is “first class service with economy prices.” Key to this is the EconomyPlus concept – the Atlasjet http://www.Journeymekong.Com/tours/adventure-tours/ equivalent of economy class, if you like. EconomyPlus tickets include delicious complimentary meals and beverages on board; 25kg luggage allowance; comfortable seats with generous, 30-inch leg-room; and allocated seats. Passengers can choose from a complimentary soft drink, beer or wine served with their delicious in-flight meal. In addition, each aircraft Adventure Tours, Vietnam adventure tours, Journey Mekong has a dedicated Business class section with even roomier seats and 35kg luggage allowance.

To further enhance the passenger experience, we started a brand new service on board London flights, the “Flying Chef”. The chef prepares daily, signature dishes from our menu of Turkish and international cuisine, giving demonstrations on board.

Last but by no means least, we operate to Ataturk Airport – Istanbul’s main airport, which is conveniently located close to Adventure Tours, Vietnam adventure tours, Journey Mekong the old town for sightseeing, and has easy transport connections to the business districts of Istanbul.

 

Are the travel trade in the UK aware of your brand and how do you plan to increase this awareness?

We have strong promotional campaigns in London aimed at both the http://www.Journeymekong.Com/tour/combined-adventure-tours-northern-landscapes/ British and local Turkish communities. We have advertisements on London buses, on rail and underground stations, in newspapers, on websites, tai day social media and some local Turkish TV channels.

We believe one of the key factors to business success is to establish strong partnerships. We have forged close relationships with sales agencies and tour operator partners in the UK market. We are part of a sales network of major OTAs (online travel agencies), so passengers from all over the world have easy access to Atlasjet tickets. I believe we have made a positive start with regard to brand awareness in the UK and we will continue with our promotional and marketing plans.

 

What other developments or news are in the pipeline for Atlasjet?

Our main goal is to make Atlasjet a brand that’s known and preferred worldwide. We envisage Atlasjet becoming a global brand that operates firstly in countries close to Turkey, before going on to operate at a wider level internationally.

We took the first steps last year by establishing a company in Northern Iraq called “Zagrosjet”. Zagrosjet started to operate scheduled and unscheduled flights for passengers and cargo in June 2013. Now, its flight operations cover a network including the Middle East, Turkey and Europe. Zagrosjet will start operating from Erbil to London Luton Airport in July 2014.

Our second step is “Atlasjet UA”, our Adventure Tours, Adventure Tour, Journey Mekong new airline established in the Ukraine. We recently received the AOC (Air operator’s certificate) for Atlasjet UA and we plan to start operations soon. Based in Kiev, Atlasjet UA will operate with three aircraft to start with and grow its fleet each and every year. To start off with, it will operate to destinations within three hours’ flight time, with long-haul destinations added to the network thereafter.

In addition to Zagrosjet and Atlasjet UA, we have laid the foundations for exciting new projects to further our plans for globalisation. We will announce these in the weeks to come.

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